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Managed Webinar Programs · B2B SaaS & Services

Your next pipeline meeting starts with a webinar.

End-to-end managed webinar programs. You show up, present, and close. We handle everything else — strategy, production, promotion, and follow-up.

Book a Free Strategy Call See How It Works ↓
4–6 week turnaround No platform license needed Full attribution reporting You just show up India-based, global delivery
The Problem

You know webinars work.
You just don't have bandwidth to run them properly.

Stretched teams, unclear ownership, and zero attribution. Sound familiar?

01
You start strong, then stall

Topic approved, date blocked — then it sits for weeks because nobody owns the execution. Your webinar lives in a doc, not in front of prospects.

02
Your team isn't built for this

Marketing is juggling campaigns, design has a queue, ops doesn't do event tech. A webinar needs all three at once. Nobody has the time.

03
The ROI stays invisible

Attendees showed up, but did any become pipeline? Only 17% of marketers actually track webinar-to-revenue. Everyone else is guessing.

$72avg. cost per lead
via webinars
73%of B2B marketers rank
webinars #1 for lead quality
1,200%average webinar
ROI in B2B
51 minaverage engagement
duration per event
+100%additional leads from
on-demand replays

Not a tactic.
Revenue infrastructure.

The average webinar generates 50–200 leads per event. A monthly program creates 600–2,400 qualified leads annually — at a cost per lead 40–70% lower than paid search.

Sales teams now have the highest per-capita webinar participation of any function. This isn't a marketing experiment. It's how B2B pipeline gets built in 2026.

And with companies using webinars reporting 30–50% shorter sales cycles, the ROI isn't theoretical. It shows up in your CRM.

And yet — only 17% of marketers track how webinars influence pipeline. Only 12% measure actual revenue impact. That's the gap we close for every client.

Webinars have moved to "revenue infrastructure"

51% of go-to-market leaders now rate webinars as critical to their strategy — not optional, not experimental.

Cvent spent $700M acquiring Goldcast + ON24

The biggest consolidation in webinar tech history. Platform complexity is rising — the companies that win need a human layer on top.

Smaller, targeted webinars outperform big events

One Director of Field Marketing reported nearly 3x ROI from focused conversational webinars versus large formalized events.

69% of marketers plan webinars for pipeline in 2026

Your competitors are already doing it. The question is whether yours are converting.

One format doesn't fit every goal. We run them all.

🚀
Product Launch

Turn a release into a live, interactive moment. Demo the new capability, handle objections in real-time, and convert viewers into trial sign-ups the same day.

🎙️
Thought Leadership

Position your founder as the voice of your category. Educational, non-promotional, high-trust — ideal for early-stage pipeline and analyst attention.

🎯
Lead Generation

Designed purely for pipeline. ICP-matched promotion, structured content arc, direct CTA to book a meeting. Every element optimised for qualified registration.

🔥
Fireside Chat

Intimate, conversational format with a guest — a customer, a partner, or an industry voice. Lower prep burden, higher authenticity. Works beautifully on LinkedIn Live.

🤝
Customer Case Studies

Let your happiest customers do the selling. A moderated success story format that builds social proof at scale and shortens evaluation cycles for prospects watching live.

🗣️
Panel Discussions

3–4 voices, one hot topic. Amplified reach through co-promotion with panelists. Ideal for top-of-funnel awareness and community-building in your niche.

Scope of Delivery

Here's everything we take off your plate.

From the first strategy call to the last follow-up email. This is what end-to-end actually means.

01
Strategy & Ideation

Topic research, ICP alignment, format selection, angle development, and a content brief approved by you before anything else moves.

02
Scripting & Content Development

Full run-of-show script, speaker talking points, slide structure guidance, Q&A seed questions, and an opening hook that doesn't lose people in the first 90 seconds.

03
Speaker Preparation & Rehearsal

Pre-event briefing call, slide review, delivery coaching, timing rehearsal, and a full tech check so no one is fumbling with screenshare live.

04
End-to-End Promotion

Landing page copy, 3-part email sequence, LinkedIn organic posts, ad copy and targeting setup, and outreach to your existing contact list.

05
Production & Live Streaming

Platform setup, branded assets, full tech moderation during the live session, live Q&A management, attendee engagement tracking, and recording backup.

06
Post-Event Outreach

Personalised follow-up sequences segmented by attendance behaviour. Hot lead flagging for your sales team within 24 hours.

07
Content Repurposing (12–20 Assets)

Short-form video clips, quote graphics, LinkedIn carousel, blog post draft, email nurture content, and an optimised on-demand landing page.

08
Pipeline Attribution Report

A post-event report mapping registrants and attendees to your CRM — showing influenced pipeline, MQL count, and sales-ready signals. The part most agencies skip entirely.

What's Covered

Everything you need is included.
No hidden add-ons.

Scope of Work
  • Strategy through to attribution — the full program
  • Scripting, slide guidance, speaker prep
  • Promotion: email + LinkedIn organic + paid copy
  • Live production & technical moderation
  • Post-event nurture sequences, segmented
  • 12–20 repurposed content assets per webinar
Tech Stack (Included)
  • Webinar platform: Zoom / StreamYard / Airmeet
  • Landing page builder & registration setup
  • Email platform for sequence delivery
  • LinkedIn ad account management
  • Video clip editing & social asset creation
  • CRM reporting templates & pipeline mapping
Post-Event Support
  • 7-day post-event window with hot lead alerts
  • Sales enablement notes per attendance segment
  • Performance debrief call after event
  • On-demand replay optimisation (90-day lift)
  • CRM update guidance for your ops team
  • Recommendations for the next webinar
What's Needed From You

We keep the ask minimal.

Six things. That's the total overhead we put on your team. Everything else is on us.

  • ICP
    Your ICP criteria

    Who should be in the room? Industry, title, company size, geography.

  • Goal
    Goal of the event

    Awareness, pipeline, customer expansion, or product launch?

  • Brief
    Product / company brief

    A deck, one-pager, or 30-minute call. We learn your offer so we don't get anything wrong.

  • LinkedIn
    Top 5 active LinkedIn profiles + access to 3

    We identify your company's most active voices and amplify organic reach significantly.

  • POCs
    Marketing + Ops + Design point of contact

    One person each. Three people total. That's the only coordination overhead on your org.

  • Comms
    Shared channel + email domain (if available)

    Slack or WhatsApp for fast turnarounds. A shared email inbox for outreach improves deliverability.

Effort split — you vs. us
Strategy & ideationUs: 95%
Scripting & contentUs: 90%
Promotion & adsUs: 100%
Tech & productionUs: 100%
Presenting liveYou: 100%
Follow-up & repurposingUs: 95%
Attribution & reportingUs: 90%

Your job is to show up and present. Ours is everything else.

Expected Timeline

6 weeks from brief
to live pipeline.

Every week has a clear owner, a clear output, and a clear deliverable.

Week 1
Discovery & Strategy

Onboarding call, ICP deep-dive, topic ideation, format selection, speaker identification, and 90-day content arc for program clients.

Approved strategy brief
Week 2
Content & Creative

Full script, slide structure, landing page copy, speaker briefing doc, email sequence drafts, and LinkedIn promotional copy — all packaged for your review.

Content package for your approval
Week 3
Build & Promote

Landing page live, email sequences activated, LinkedIn ads running, organic posts scheduled, and outreach to your existing contact list begins.

Promotion dashboard (live registrations)
Week 4
Preparation & Rehearsal

Speaker rehearsal call, final slide review, full tech check, Q&A preparation, and the complete run-of-show confirmed.

Ready-to-go confirmation
Week 5 — Event Week
Live. You present. We run the show.

We handle full production. Live Q&A moderation, attendee engagement tracking, technical safety net, and the recording. Your only job is to show up and deliver.

Webinar recording + raw attendee data
Week 6
Follow-Up, Repurposing & Attribution

Segmented post-event emails deployed, hot lead list to sales within 24 hours, 12–20 content assets delivered, on-demand page live, and full pipeline attribution report shared.

Complete post-event package + attribution report

I've been in the room — and behind the scenes.

I've produced, managed, and strategised webinars from the ground up — not as a feature of a larger agency, but as the single person accountable for the outcome. When you work with me, you're not handed to a junior exec.

Here are events I've run.

Event screenshot
Event screenshot
Your Event Title 2 — e.g. "Demand Gen Masterclass: From Webinar to Closed Deal"
210Registrants
112Live attendees
18Sales calls booked
Event screenshot
Your Event Title 3 — e.g. "Product Launch Webinar: Introducing [Feature]"
340Registrants
58%Attendance rate
$42KPipeline influenced
Event screenshot
Your Event Title 4 — e.g. "Fireside Chat: Scaling from $1M to $10M ARR"
180Registrants
94Live attendees
52%Attendance rate
Event screenshot
Your Event Title 5 — e.g. "Panel: The Future of B2B Demand Generation"
290Registrants
141Live attendees
24MQLs generated
How Am I Different

Four ways to run a webinar.
Only one gives you pipeline without the headache.

Physical Events DIY (ON24 / Goldcast) Other Agencies Working With Me
Cost $20K–$100K+ $12K–$40K/yr + internal time $5K–$15K/month retainer From $3,999
Timeline 3–6 months Whenever your team gets to it 4–8 weeks (if you're lucky) 6 weeks, guaranteed
Platform Required Venue + AV vendor Yes — you pay separately Often yes, as add-on Included
Who runs it Event vendor + your team Your team entirely Agency team (often junior) Me, directly
Attribution Reporting Rarely tracked You build it yourself Rarely included Every engagement
Content Repurposing Post-event recap at best DIY Sometimes an add-on 12–20 assets, always
Lock-in Full event commitment Annual platform contract Monthly retainer No lock-in, per-event
Pricing

Straightforward pricing.
No platform fees. No retainer.

Tier 1
Single Webinar

Ideal for product launches, first-time webinars, or one-off lead gen events.

$3,999

one-time · includes everything below

4–6 week turnaround
  • Strategy & topic development
  • Full script + speaker preparation
  • Landing page + 3-email sequence
  • LinkedIn promotion (organic + ad copy)
  • Live production & moderation
  • Post-event follow-up (2 segmented emails)
  • 12 repurposed content assets
  • Pipeline attribution report
Get Started →

50% on kickoff · 50% on event day

FAQs

Quick answers.

What if we don't have a topic yet?

Good — that's part of the strategy work in Week 1. We'll identify topics your ICP is actively searching for, what your competitors are missing, and what will actually drive registrations.

Do we need to buy any software?

No. Platform, landing page tools, email software, and editing tools are all included. You don't need Goldcast, ON24, Demio, or any other subscription.

How do we measure success?

Every engagement includes a pipeline attribution report — mapping attendees and registrants to CRM records and identifying sales-ready signals. No more guessing.

What if our audience is small?

We build the audience as part of the program. A small existing list + LinkedIn promotion + ICP outreach is enough to fill a qualified room of 50–150 attendees.

What's the minimum commitment?

A single webinar — Tier 1. No retainer, no lock-in. Most clients move to the program tier after seeing results from their first event.

We already have a webinar tool. Can we keep it?

Yes — we can work with your existing setup. If it limits what we can track or automate, we'll recommend alternatives, but there's no requirement to switch.

Your competitors are running webinars. The question is whether yours are working.

Book a free 30-minute strategy call. I'll show you exactly how we'd approach your first event — topic, format, and expected pipeline.

Book Your Free Strategy Call No commitment. No pitch deck. Just a conversation.